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Most of us are very good at delaying the completion of tasks even if they are of great importance to us. None more so than the way Allied Health professionals avoid doing the necessary tasks needed in their marketing plan and often, it is simply a result of procrastination or an unknowing of whether they’reRead More

Whenever we are asked about how we plan our days and weeks, everyone strongly replies that they plan out their week and have an apparent structure in place that will provide the most amount of benefit to themselves. However, the reality is quite the opposite. If you take a good hard look at exactly what youRead More

As many of us know, one of the best lead generational strategies is word of mouth and generating referrals due to the very low acquisition costs of such a strategy. But are you sure of the best and most convenient and effective way of doing so? One of the simplest ways to generate more referralsRead More

Often we find ourselves in awkward, frustrating or difficult scenarios where our natural instinct is to fight back or get very defensive. This is often later realised to be an overreaction and often causes more damage to your reputation and people’s opinion of you than any other of the mistakes you might make. Whenever weRead More

Just as the heading says, if you focus too closely on the aspects closest to you in your business, then you are setting yourself up for a much greater chance at colliding with unwanted obstacles. It is our ability to utilise our peripheral vision for the tasks closest to us whilst maintaining our focus onRead More